Internal vs. External Coach: 4 Things to Consider Before You Make the Call

“After much deliberation and debate, the decision has finally been made. There is an agreement to invest in a leader with a coach to help them reach their highest potential. This is great news! Now, it’s time to source the perfect coach. Of course, there is a sense of urgency now that everyone is aligned.”

Sound familiar? As the leader of the executive coaching strategy at a Fortune 100 financial services firm, I was responsible for designing and implementing thousands of coaching engagements around the world. Each time, one of the biggest considerations was whether to use an internal or external coach. Each time, the answer depended on the leader and their situation.

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